Keeping your head above water as a small business owner

Getting a sale is great. Can you say with any certainty that you will be able to offer them your services again? If the answers yes than you’re well on your way to a successful business. Far too many put a concentration on landing new customers. Not enough on retaining the ones they’ve paid to find…

Customer Retention goals for a small business owner

Food for thought. It’s a lot cheaper and efficient to reach out to an existing customer.  Than it is to find a new one. Especially if they original customer is a happy one. This is the long vs short money conversation that you have to have as a small business owner. .

Revenue Goals of a small business owner

Long money is a happy customer. One that not only wants to come back but is open to providing a testimonial to help you secure new business. Whether it be via a referral or by providing kind words that allow people considering your small business. Here is an article on 7 ways to get customer testimonials.


Short money is getting them in and out the door. Only to see your sales spike and then dip again. You can’t run a successful business without being able to forecast sales. There’s slow times and down times in most startups and small businesses. Don’t be the owner creating them for yourself. Put the time and effort into a happy customer. You stand a chance of steadying the tide. Majority Media can help you with monitoring and creating brand loyalty. People that refer other potential customers to your small business and startup. Majority Media has services that can or helping with brand loyalty. Click here for more information

Asking the right questions as a small business owner

Here are a few questions you want to be able to answer post sale of your products and or services.

Did I deliver on what was promised in the sales process? If you did great. If you did not what did you do to correct that issue?

Did you discover any other needs the client may have? Things that your business could fill while servicing the client. This is an opportunity to not only upsell. But an opportunity  to evaluate your product suite as a small business owner. Maybe there’s something you could add. Something to compliment what you’re already offering. Example: Why sell the toy but not the batteries that go in them?

Do you have a way to follow back up with the customer? Even if it’s a check in to ensure the product is still being enjoyed or a thank you note. You want to make the last memory a good one and continue that on when possible

There are many ways to build out a sustainable small business. None are as relevant and reliable as building your business on a solid foundation of quality service and retention.

35 thoughts on “Keeping your head above water as a small business owner”

  1. It’s the best time to make some plans for the future and it’s time to be happy.
    I have learn this post and if I may just I wish to counsel you few fascinating things or advice.
    Maybe you could write subsequent articles relating to
    this article. I desire to learn even more issues approximately it!

    I simply couldn’t go away your web site prior to suggesting that I actually loved
    the usual information an individual provide for your guests?
    Is gonna be again incessantly in order to inspect new posts You’ve made some
    decent points there. I checked on the internet for more information about the issue and found
    most individuals will go along with your views on this site.

    1. Thank you for taking the time to comment and for your feedback. We can definitely continue delving into how to maintain and grow a small business. Stay tuned. I’ll make sure we pick this back up for the readers that are interested.

    2. Thank you for taking the time to comment. Seeing that there is interest in follow up articles on maintaining a small business. We can continue writing more about it. Stay tuned we’ll have more to come.

  2. Thank you for your website post. Jones and I happen to be saving for a new e-book on this subject and your short article has made all of us
    to save money. Your notions really responded all our queries.
    In fact, more than what we had acknowledged before we
    came upon your excellent blog. I no longer have doubts and also a troubled mind
    because you have truly attended to our own needs in this post.

    Thanks

    1. High praise. Thank you so much. This is everything we hope for when writing articles. That someone can take the information and put it to good use. It’s important to know that it makes a difference.

    1. Comments like this make it all worth while. thank you… We’ll keep posting more articles and insights.

    1. Really appreciate you taking the time to comment. Helps to know that people enjoyed reading it. Makes it a lot easier to keep publishing more.

  3. Way cool! Some very valid points! I appreciate you writing
    this post and also the rest of the website is very good.

    1. Truly appreciate the feedback. More articles and insights to come for small businesses. Hopefully you’ll come back and check those out as well.

  4. As a Newbie, I am constantly browsing online for articles that
    can be of assistance to me. Thank you

    1. Well, we’re glad that you found the site and the article. They’ll be more to come. If you have topics you’d like to see articles on. Please feel free to let us know.

  5. As a Newbie, I am constantly browsing online
    for articles that can be of assistance to me.

    Thank you

    1. Truly appreciate you taking the time to comment. It makes it all worth while. Will post more helpful tips and insights that can be of assistance.

    1. Thank you for taking the time to comment. Feedback is everything when you’re writing articles and blogs. You want to know what resonates.

  6. Your method of telling everything in this post is truly good,
    all be capable of simply be aware of it, Thanks a lot.

    1. Thank you so much. Always helpful to know what works and what doesn’t. There will be more helpful tips and insights to come.

  7. Thank you for your blog post. Thomas and I are saving for our new e-book on this subject and your
    writing has made us to save our own money. Your ideas really clarified all our inquiries.

    In fact, above what we had thought of previous to the time we found your great blog.
    We no longer nurture doubts including a troubled mind because
    you have clearly attended to all of our needs in this post.
    Thanks

    1. Thank you for your feedback. Appreciate you taking the time to comment. All the best with your e-book.

  8. My programmer is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the costs. But he’s tryiong none the less.
    I’ve been using WordPress on a number of websites for about a year and am worried about switching to another platform.
    I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be greatly appreciated!

    1. Personally more of a fan of WordPress because it’s open source and allows more room to customize and make it your own. There are so many websites out there. It’s good to have something that separates you from the others in your niche. Unfortunately, I can’t provide much insight on blogengine.net. I haven’t used it. I’d say go with what you’re comfortable with.

  9. Thank you for your blog post. Thomas and I are saving to get a new guide on this subject matter and your writing has made us all to
    save money. Your ideas really solved all our inquiries.
    In fact, over what we had thought of previous to the time we
    came upon your wonderful blog. I actually no longer have doubts
    and a troubled mind because you have completely attended to our own needs here.
    Thanks

    1. Thank you for taking the time to comment. Always helpful getting feedback. The goal is to provide helpful tips and insights that actually make a difference.

  10. Hi! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing many
    months of hard work due to no back up. Do you have any solutions to prevent hackers?

    1. Safe to say that everyone runs into issues with hackers. It’s important to backup your site and information. Definitely need to look into malware and options to help protect your website. Are really good these days so they can always find a way in. So the backup of your site is even more important these days. It allows you to go back and block the holes in your setup. Will have to run a system check even talking about it.

  11. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses. But
    he’s tryiong none the less. I’ve been using WordPress on numerous
    websites for about a year and am worried about switching to another
    platform. I have heard excellent things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any help would be really appreciated!

    1. You’ll want to go with what’s comfortable and coders and designers will make the adjustment. I’m not familiar with blogengine.net but there are new platforms popping up all the time. Worth doing the research to see if it is something that would work for you. WordPress is open source so it you may be able to transfer your information over. It depends on how they’re setup.

  12. My partner and I absolutely love your blog aand fiind most oof your post’s to be
    just what I’m looking for. Does oone offer guest writers tto write content
    for yyou personally? I wouldn’t mind writong a post
    or eoaborating on many of the subjects you write about here.

    Again, awesome blog!

Comments are closed.