Starting A Business On A Budget Obstacles and Misconceptions One of the obstacles that I hear most from people who want to start their business is their budget. The mind automatically goes to “how much is it going to set me back?” “Can I afford it?” The concept alone sounds expensive and daunting. Enough to make people steer clear and put it on a bucket list. The reality is yes, it can be expensive. This
Where to start with Web Design & where does it end? The web design journey can start from a variety places. Depending on your business. There will be things to consider. Like what platform to build it on. What kind of website to build? So much more to decide on for your business, and website. We look to tackle the basics. Which will help you on the path to not only building your company website. But the right
Content Marketing can help save your budget When you’re working with a limited budget but trying to get traffic to your site. Content is everything for a small business owner. It not only provides potential customers with more information. Having great content can sell the product for you. Providing use cases and scenarios that the readers can relate too. Content Marketing is a great way to save on paid advertisements. Things like paid search and
Getting a sale is great. Can you say with any certainty that you will be able to offer them your services again? If the answers yes than you’re well on your way to a successful business. Far too many put a concentration on landing new customers. Not enough on retaining the ones they’ve paid to find… Customer Retention goals for a small business owner Food for thought. It’s a lot cheaper and efficient to reach
Brand expectations of digital advertising Let’s talk about what you’re actually paying for when advertising. The unspoken truth that comes up after you’ve fell down the rabbit hole. Once you start advertising. When paying for advertising more than not, you’re paying to get them to your front door. After that the onus to close that sale is on the business. Can you comfortably say that you’ve gotten your monies worth of each of the leads
Choosing the right advertising company If you’re a small business owner or startup who knows very little about advertising and marketing campaigns. Then you will be leaning on external sources to help you. You will need help to reach your goal of growing your business. Business owners need to be able identify who has your best interest at heart. A couple of things to consider The ability to differentiate who is about the sale vs.
Small business owners starting online One thing that you learn quickly is that from the moment you decide to start your business online. You’ll have no shortage of people trying to sell you something as a small business owner. Whether you’re an entrepreneur or startup trying to establish yourself. Advertising can be overwhelming. It can also be straight forward. The better that you understand your business and goals. The easier it becomes to sort through